XXXLutz commemorates its 80th anniversary with a captivating rooftop concert by Peter Maffay in the city of Würzburg, aimed at benefiting the youth.
In the heart of Würzburg, Germany, over 3000 people gathered in the vineyards for a special event that marked not only the 40th anniversary of Wein am Stein but also the 80th anniversary of XXXLutz. This event was no ordinary celebration, as it was the 80th joint event between Peter Maffay and XXXLutz, a partnership that has spanned over 25 years and has been marked by reliability, great trust, and extraordinary consistency.
The collaboration between these two entities, a furniture retail giant and a renowned musician, is centred around a common goal: supporting children's causes. Over the past 25 years, XXXLutz has raised seven-figure amounts in donations for children, with the proceeds from this event remaining in the region.
The evening offered an exclusive 4-course menu by top chefs Alexander Herrmann and Michi Seitz, a concert, and a meet and greet with Peter Maffay. During the event, Maffay made an XXXL promise to continue their collaboration for 100 joint events, underscoring the mutual commitment to help children and engage the community in charitable activities.
The partnership between Maffay and XXXLutz has resulted in various events, such as concerts, cooking events, and children's festivals. The proceeds from ticket sales were donated to the Würzburg Parents' Initiative Rainbow e.V., while the proceeds from the event at the German headquarters in Würzburg will be donated to the Peter Maffay Foundation.
XXXLutz has been a partner of Maffay's children's foundation since its inception, providing sustainable support by delivering and assembling furniture for their houses in Germany, Spain, and Romania. With an annual turnover of 6.4 billion euros, the XXXLutz Group is one of the largest furniture retailers in the world, operating over 400 furniture stores in 14 European countries.
The German headquarters of XXXLutz is in Würzburg, where it employs more than 27,300 people. In celebration of its 80th anniversary, the headquarters is being expanded due to continuous growth. The partnership between Maffay and XXXLutz exemplifies sustained corporate-social responsibility and celebrity commitment converging to support local children's welfare through cultural and fundraising events, reinforcing social support at a grassroots level.
During the joint event, attendees experienced a blend of entertainment, music, and home-and-garden lifestyle, as the funds raised were intended to support children's causes, a values shared by both Peter Maffay and XXXLutz. This partnership, spanning over 25 years, has not only resulted in charitable donations totalling seven-figure amounts but also in various events, including concerts, cooking events, and children's festivals, all aiming to uplift the welfare of children in the community.
