Uncovering the Tale of the Freedom Tree: Rebellion at 15 Years Old
In 2009, Freedom Tree was born in the heart of Mumbai, India, with a vision to fill a unique gap in the market. The Indian design scene at the time was divided between outdated traditional motifs and generic imports, leaving little room for a fresh, contemporary aesthetic with Indian roots.
Freedom Tree, under the leadership of CEO Latika Khosla, embraced a bold, bright, and contemporary Indian design language. Their style was made for a confident and evolved Indian consumer who wanted to express themselves with color and joy. The brand focused on storytelling that combined love for local craft with modern interpretations of traditional Indian art and culture.
This approach can be described as a "quiet rebellion" against the mundane and staid offerings available at the time, creating a unique contemporary Indian aesthetic that is globally relevant yet deeply rooted in Indian tradition. Freedom Tree's design philosophy emphasizes a love for local craft and a contemporary approach to traditional Indian art and culture.
The design aesthetic of Freedom Tree is a unique blend of modern and traditional Indian elements, aiming to push the design envelope for the confident, evolved Indian consumer. The brand has been successful in creating a contemporary Indian aesthetic that is both globally relevant and deeply rooted, filling the void in the Indian design scene of the late 2000s.
Millennial India in the late 2000s was exciting, open, and filled with optimism, providing a fertile ground for Freedom Tree's growth and success. Today, after 15 rebellious years, Freedom Tree continues to design, create, and spread joy, offering a bold, bright, and contemporary Indian design aesthetic that resonates with the evolving Indian consumer.
For more insights into Freedom Tree's journey and what lies ahead, an interview with Latika Khosla is available on their website.
Freedom Tree's design philosophy, under the leadership of CEO Latika Khosla, not only aims to appeal to the evolving Indian consumer but also embraces a bold, contemporary Indian aesthetic that is deeply rooted in local craft and traditional art. As a result, Freedom Tree's interior-design pieces, reflecting a 'quiet rebellion' against the mundane, have become a perfect embodiment of the millennial Indian lifestyle, blending traditional and modern elements in a way that is globally relevant yet uniquely Indian.
