Tombras Aids RealTruck's Transition from Direct-to-Consumer Model to Lifestyle Brand Image
Taking the After-Market Auto Parts Business Beyond the Garage
Exploring the vast world of after-market auto parts, especially for trucks and off-road vehicles, usually has a male-dominated vibe. But one dealer is shaking things up, expanding the horizons of truck and Jeep parts to a more diverse group of enthusiasts.
That dealer, none other than Tennessee's Tombras, snagged the RealTruck business in 2021, and is now leading the pack in showcasing the allure of customized trucks and Jeeps to the masses.
Tombras is the secret sauce behind RealTruck’s success, communicating the thrill of after-market customization not only to old-school car nuts but also to newbies who've just discovered their automotive prowess.
Now, you might be wondering what's the secret behind Tombras' campaign magic. Well, here's a sneak peek at some strategies usually employed by advertising agencies like Tombras to widen consumer bases:
- Digital Domination: Leveraging digital platforms such as social media and online advertising, they craft engaging content that resonates with not just hardcore enthusiasts but also those casually interested in vehicle customization.
- Influencer Involvement: Partnering with influencers who cater to diverse audiences—lifestyle influencers, outdoor enthusiasts, even sustainability advocates—can help reach beyond traditional consumer groups.
- Content that Captivates: Crafting informative content such as blog posts, videos, and tutorials that emphasize the benefits of customizing vehicles can pique the interest of individuals eager to tinker with their ride or enhance its performance.
- Cross-Promotions: Collaborating with other brands caters to related interests, such as outdoor gear companies, to portray how customized vehicles can elevate outdoor experiences.
- Experience-Oriented Events: Hosting or participating in events that display customized vehicles can appeal to a broader audience, ranging from car shows to outdoor festivals, or even pop-up events where people can test drive the goods firsthand.
With RealTruck rebranding, Tombras is setting the stage for a new generation of auto enthusiasts, proving that the world of customized trucks and Jeeps is no longer an exclusive club for the garage dweller.
In the reshaping of RealTruck's brand, Tombras has incorporated 'home-and-garden' elements into their marketing strategy, showcasing how customized trucks and Jeeps can enhance the lifestyle of homeowners by transforming their property into an 'outdoor-living' space. By curating informative content about vehicle customization and partnering with outdoor gear companies, Tombras aims to appeal to a wider audience, extending beyond traditional auto enthusiasts who normally dwell in the garage.
