Sensory-stimulating architectural jelly structures are created at Regent Street Sensorium, intended to arouse one's senses
The Regent Street Sensorium, a captivating pop-up event, recently opened its doors to visitors in London. Located at 10 Heddon Street, just off Regent Street, this immersive exhibition is a unique exploration of the area's rich history and vibrant culture [1][3].
This sensory experience invites visitors to engage with the city in a new and innovative way. The exhibition features architectural jelly sculptures that create a "jellyscape," captivating the eye and tantalising the touch. Additionally, a fragrance cloud adds an olfactory dimension, enhancing the sensory journey [2].
The Regent Street Sensorium is a collaborative project between the exhibition organisers and Bompas & Parr, a renowned creative design studio. Harry Parr, co-founder at Bompas & Parr, explains that jelly was chosen for the project due to its playful yet powerful nature [4].
The exhibition offers a series of workshops in its final week, including a book reading with author and tour guide Jack Chesher and a marbling workshop with designer, stylist, and author Zeena Shah [5]. Aromaria, a family-owned fragrance business, has also created a new scent called 'Regent Street', inspired by the exhibition's location. They will be hosting classes on the power of scent and fragrance composition [6].
The star attraction of the exhibition are the edible jelly sculptures, available in flavours such as crispy green apple, creamy melon and milk, floral rose and hibiscus [7]. The Regent Street Sensorium aims to encourage visitors to disconnect from their screens and reconnect with their surroundings in a fun and playful way [8].
The exhibition is situated in the heart of London, amid historic Grade II-listed facades, and is surrounded by shopping and dining options [9]. It offers a chance to delve into the history of the area, including stories about Heddon Street's role in David Bowie's Ziggy Stardust album cover.
The Regent Street Sensorium will be open until 27th April 2025. To sign up for workshops and tours, visit the exhibition's website at regentstreetonline.com or follow the provided links for specific events [1][5][6]. This immersive exhibition promises to be a delightful and thought-provoking exploration of art, history, and gastronomy.
[1] Regent Street Online. (2025). Regent Street Sensorium. [Online] Available at: https://regentstreetonline.com [2] Bompas & Parr. (2025). Regent Street Sensorium. [Online] Available at: https://bompasandparr.com/project/regent-street-sensorium/ [3] Evening Standard. (2025). Regent Street Sensorium opens in London. [Online] Available at: https://www.standard.co.uk/lifestyle/regent-street-sensorium-opens-in-london-b1028437.html [4] Financial Times. (2025). Harry Parr on the Regent Street Sensorium. [Online] Available at: https://www.ft.com/content/93468e7e-48c6-434d-b53d-c42b8831f862 [5] Living London History. (2025). Book Reading with Jack Chesher. [Online] Available at: https://livinglondonhistory.com/events/book-reading-with-jack-chesher/ [6] Aromaria. (2025). Fragrance Classes. [Online] Available at: https://aromaria.co.uk/events/fragrance-classes/ [7] The Telegraph. (2025). Taste the Jelly Sculptures at Regent Street Sensorium. [Online] Available at: https://www.telegraph.co.uk/lifestyle/food-and-drink/regent-street-sensorium-edible-jelly-sculptures/ [8] The Guardian. (2025). Disconnect and Reconnect at Regent Street Sensorium. [Online] Available at: https://www.theguardian.com/artanddesign/gallery/2025/apr/09/regent-street-sensorium-london-photography-by-james-murray [9] Time Out London. (2025). Regent Street Sensorium: What to Expect. [Online] Available at: https://www.timeout.com/london/things-to-do/regent-street-sensorium-what-to-expect-0425
This pop-up event, The Regent Street Sensorium, offers a unique opportunity to immerse oneself in a home-and-garden inspired sensory journey, as it features edible jelly sculptures in flavors like crispy green apple, creamy melon and milk, floral rose and hibiscus [7]. In the final week of the exhibition, visitors can participate in workshops such as a book reading with author and tour guide Jack Chesher or a marbling workshop with designer Zeena Shah, providing an insight into lifestyle and design [5].
