Pets and Infants Emphasize Expansion of Associated Wholesale Grocers' Proprietary Brand 'Best Choice'
In a strategic move to expand and innovate its private label offerings, Associated Wholesale Grocers (AWG) has launched two new product lines under its Best Choice brand: Pure Wonder for pets and Hello World for baby care.
The introduction of these lines is part of AWG's broader strategy to cater to evolving consumer demands and retail needs. With over 4,000 items in its portfolio, including Best Choice, Always Save, and others, AWG is focused on providing members and consumers with more choice and competitive products.
Pure Wonder: A Focus on Pet Care
Pure Wonder, a new addition to the pet department, is a response to the growth in the number of pets in households and the humanization of pets. The line includes products for dogs, cats, and birds, with a particular emphasis on wet food for cats, which is of importance for hydration.
The packaging for Pure Wonder is designed to stand out on shelves and communicate a sense of quality. The new products fill a void in the dry kibble segment for cats and dogs and offer improved formulations for better health content.
Hello World: Quality Products at Affordable Prices
The development of Hello World was influenced by the emotional nature of baby care purchases and the desire for quality products at affordable prices. The new line is backed by a 100% guarantee, allowing customers to try the products risk-free.
Competing with National Brands
By expanding and tailoring its Best Choice brand offerings, AWG aims to compete effectively with national brands. The company's strategic initiative to diversify and enhance its private label offerings reflects its response to category growth opportunities and consumer trends such as specialty pet products and wellness-focused items.
Progressive Grocer's Best New Products of 2025
Progressive Grocer has named the best new products of 2025, with many of them combining functionality and flavor. Pure Wonder and Hello World are among the products that have been recognised for their innovation and quality.
Target's Back-to-School Pricing Strategy
Meanwhile, Target is aiming to provide relief and reassurance to price-weary shoppers by holding steady on back-to-school prices. The retail giant is offering a range of products, including school supplies, electronics, and clothing, at competitive prices to help families with their back-to-school shopping.
Industry Trends
In other industry news, Kraft Heinz is making updates to its product development to eliminate remaining synthetic dyes, as artificial colors remain a hot topic. Dollar General is partnering with celebrity brands to support its growth strategy in nonconsumable categories.
These developments highlight the ongoing evolution of the retail industry, with companies continually adapting to meet the changing needs and preferences of consumers.
- AWG's Pure Wonder, a new pet care line under their Best Choice brand, targets the growing number of pets in households and the trend of humanizing pets, specifically focusing on wet food for cats to address hydration needs.
- In response to the emotional nature of baby care purchases and the demand for quality products at affordable prices, AWG developed the Hello World line, a new addition to their private label offerings, backed by a 100% guarantee for customer satisfaction.
