Merging Realms: Creating Events That Flourish in Both Real and Virtual Worlds
Breathing Life into Events with BMF
Want your event to be the talk of the town? Just a photo wall and good grub won't cut it. You need to get your attendees talking and sharing their experiences long after the last glass is clinked. That's where creative marketing agency BMF shines.
BMF, a global powerhouse offering strategy, creative, experiential, digital, talent, and public relations services, is behind the mesmerizing events for brands like Marriott, Visa, Disney, Esteé Lauder, Crystal, Lamborghini, Gucci, Lilly Pulitzer, and Japan Airlines. They've got a knack for revitalizing legacy brands and reintroducing them to fresh audiences, keeping them on-trend and culturally relevant.
BMF proudly carries the LGBTQ+ flag, certified by the National LGBT Chamber of Commerce, and champions diversity and inclusion as foundational values.
Join us for this exciting chat with Colin Daniels, ADWEEK's digital editor and host, as he sits down with BMF co-partner Brian Feit to delve into industry insights and learn how brands can craft interactive events that leave a lasting impact on social media.
Can't wait? Stream the latest episode below, or check it out on Apple Podcasts, Spotify, Pandora, or iHeartRadio.
** Engaging the Next Generation Through Events**
So, how does BMF weave their magic? They employ a multi-faceted approach to create events that resonate with diverse audiences:
- Integrated Strategic Approach: BMF seamlessly blends experiences, influencer and social marketing, and earned media to craft events that stand out and generate a buzz on social media.
- Event Design & Production: BMF specializes in creating visually stunning and interactive events. They craft immersive experiences that captivate attendees and prompt them to share their experiences on social platforms.
- Strategic Partnerships: Collaborating closely with clients, BMF works to understand their brand objectives and tailors events accordingly. For instance, for Marriott, they might focus on showcasing the hospitality brand's unique offerings and customer experiences.
While specific insights from Brian Feit, a co-partner at BMF, were not detailed, creating engaging, shareable events typically involves incorporating interactive elements, integrating social media, and crafting a compelling narrative. And voila, that's how BMF creates events that are both unforgettable and socially shareable, leaving clients like Marriott, Visa, and Gucci extremely satisfied.
Incorporating outdoor-living elements and showcasing a home-and-garden themed atmosphere within their events can potentially enhance BMF's strategy of creating interactive, socially shareable experiences, further immersing attendees in a captivating event design. Additionally, by aligning the event's lifestyle and positioning with the brand's target audience, BMF can ensure their events echo the essence of trendy and culturally relevant gatherings that resonate with diverse audiences, fostering lasting impressions on social media.
