Manager of Content Promotion Strategies
TripleTen, a leading digital re-skilling company, is on the hunt for a seasoned Head of Content Marketing to join their team. The focus of this role is not just on building a strong online presence, but on driving real results - leads, conversions, and business growth.
As the Head of Content Marketing, you will be responsible for developing a high-impact content strategy to raise awareness, generate leads, and fuel sales. You will be working closely with a smart, global team across various locations, including the US, Mexico, and Brazil.
TripleTen offers a wide range of resources on their website, covering topics like Content Marketing, Website Content, Content Writer, Inbound Marketing, Digital Marketing, and Content Marketing Statistics. The role does not involve advertisements, but rather growing the social media presence across platforms such as Instagram, YouTube, LinkedIn, TikTok, and Facebook.
Your proven track record of growing and scaling organic channels, with a particular focus on Instagram and YouTube, will be key in this role. You should have a background in journalism and experience working in media/editorial teams, although this is considered a big plus rather than a strict requirement.
TripleTen's program graduates have secured jobs at top tech companies such as Tesla, Spotify, PlayStation, Google, and Microsoft. The company provides a modern digital workspace, including tools like Miro, Notion, and Google Meet.
The role offers freedom with accountability, meaning you are expected to take ownership and deliver results that matter. You will have the opportunity to make a meaningful impact by helping thousands of people change their careers through education.
The position is a remote-first, full-time role that allows you to work from anywhere. You will own the full content cycle, from research and ideation to production, launch, and performance analysis. The role also involves building nudging flows to re-engage users and boost upsells.
TripleTen is a company that provides digital re-skilling products for people to learn a new profession in tech. The company emphasizes high-quality programs with a job placement guarantee, transparent policies, and strong student support. As the Head of Content Marketing, you will align with these core values when communicating the brand message.
Role
- Lead and oversee TripleTen’s content marketing strategy to drive brand awareness, student enrollment, and engagement across digital platforms.
- Develop creative, high-converting advertising videos and content tailored for social media and other web channels to promote bootcamp programs.
- Collaborate cross-functionally with product, design, career teams, and external partners to deliver cohesive and compelling messages that reflect TripleTen’s value proposition.
Responsibilities
- Plan, create, and manage content calendars aligned with marketing campaigns, product launches, and enrollment cycles.
- Produce and direct video content and multimedia storytelling assets.
- Optimize content for lead generation and conversion, employing data-driven insights and best SEO/SEM practices.
- Guide a content marketing team including writers, designers, and video producers; potentially oversee freelance contributors.
- Measure and report performance metrics to continually improve content effectiveness.
- Maintain brand voice consistency and compliance with marketing standards, while innovating formats and channels to expand reach.
- Support PR, social media, email marketing, and website content strategy to form an integrated marketing approach.
Requirements
- Proven experience in content marketing leadership roles, preferably in edtech or online education sectors.
- Strong expertise in digital content creation, including video production, SEO, and multi-channel campaigns.
- Familiarity with tech bootcamp audiences and digital education marketplaces.
- Excellent project management, communication, and team leadership skills.
- Data-fluency for analyzing content impact and iterating strategies accordingly.
- Ability to operate in a fast-growing, remote-first organization with a mission-driven culture.
For more information or to apply for this exciting opportunity, please visit TripleTen's careers page.
As the Head of Content Marketing for TripleTen, a leading digital re-skilling company, you will develop a strategy to raise brand awareness, generate leads, and drive engagements across various digital platforms, including home-and-garden, education-and-self-development, lifestyle, online-education, and learning. Your role involves leading and overseeing content marketing efforts to promote bootcamp programs, creating high-converting advertising videos tailored to social media and websites, and collaborating cross-functionally to deliver compelling and cohesive brand messages. You will also manage content calendars, guide a content marketing team, and optimize content for lead generation and conversion, while maintaining brand voice consistency and compliance with marketing standards. With your proven experience in content marketing leadership roles, preferably within edtech or online education sectors, and your expertise in digital content creation, this position offers a unique opportunity to make a meaningful impact and contribute to the expansion of TripleTen's digital footprint.
