Luxury watchmaker Girard-Perregaux teams up with renowned automaker Aston Martin to introduce a brand-new timepiece fusion.
Girard-Perregaux Laureato Chronograph Aston Martin Edition: A Fusion of Horology and Automotive Design
The Girard-Perregaux Laureato Chronograph Aston Martin Edition is the latest collaboration between the Swiss watchmaking company and the iconic British sports car manufacturer, Aston Martin. This limited edition watch combines the classic Laureato sports watch design with Aston Martin's signature automotive aesthetics.
The dial of the Laureato Chronograph Aston Martin Limited Edition is adorned with a stunning iridescent effect, achieved through 15 ultra-fine layers of automotive paint. The colour is reminiscent of the brand's iconic "Aston Martin Green," accented with a black crosshatched pattern inspired by the quilted seats found in Aston Martin's high-performance sports cars. This luxurious automotive motif adds a touch of elegance to the watch's design.
Powered by the Swiss-made GP03300 calibre, the watch's workings can be viewed through a sapphire caseback, a first for a Laureato Chronograph model. The watch boasts a light and strong titanium construction with brushed and polished surfaces, and engraved gilded text. The iconic Aston Martin winged logo is prominently displayed on the watch's back, adding a finishing touch to this unique timepiece.
Only 188 pieces of the Laureato Chronograph Aston Martin Edition have been produced, emphasizing its exclusivity. The watch is available for purchase exclusively at Bucherer stores. This collaboration marks a fusion of horology and automotive design, celebrating each brand's heritage and craftsmanship.
The partnership between Girard-Perregaux and Aston Martin began in 2021, and previous collaborations have resulted in the production of a ceramic racing green version of the Laureato. The collaboration continues to evolve, with the brands exploring subtle automotive cues in their designs, such as a green ceramic Laureato with a dial pattern inspired by Aston Martin’s early logos.
Richard MacKichan, a freelance writer on travel, culture, and lifestyle, consults for a number of luxury brands and was the long-standing editor-in-chief at Mr & Mrs Smith. He has been instrumental in the communication and promotion of the collaboration between Girard-Perregaux and Aston Martin. MacKichan's work can be found in publications like Mr Porter, The Standard, The Gentleman's Journal, BA's High Life, Suitcase, Time Out, and more.
Girard-Perregaux has a rich history of artisanry, keeping production in-house and passing down craftsman skills through generations. The company was founded in the late 18th century in the Jura mountains by Constant Girard, who produced the first commercial order for wristwatches. The Laureato, which debuted in 1975, designed by Milanese architect Adolfo Natalini, was the first Swiss model to feature a quartz-powered movement.
The name Laureato is derived from the Latin term laureātus, meaning 'crowned with laurels.' This name reflects the watch's prestigious status in the world of horology. The Laureato Chronograph Aston Martin Edition continues this tradition, offering a unique luxury sports watch that appeals to enthusiasts of both precision timepieces and high-performance automobiles.
In conclusion, the Girard-Perregaux Laureato Chronograph Aston Martin Edition is a testament to the fusion of horology and automotive design. With its limited production and exclusive availability, this watch is a must-have for collectors and enthusiasts alike.
[1] https://www.girard-perregaux.com/en-us/watches/laureato-chronograph-aston-martin-limited-edition [2] https://www.girard-perregaux.com/en-us/watches/laureato-chronograph-green-ceramic [3] https://www.girard-perregaux.com/en-us/news/girard-perregaux-unveils-the-laureato-chronograph-aston-martin-limited-edition-at-salon-international-de-lhaute-horlogerie-2021
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This limited edition watch, the Laureato Chronograph Aston Martin Edition, extends beyond horology into the realm of lifestyle, combining the classic Laureato sports watch design with Aston Martin's fashion-and-beauty sensibilities, drawing inspiration from the quilted seats found in Aston Martin's high-performance cars. Additionally, the home-and-garden aesthetic can be observed in the partnership between Girard-Perregaux and Aston Martin, with opportunities for collaboration and exploration of subtle automotive cues continuing to evolve for the brands, much like enhancements to one's home environment.
