Lowe's to launch an exclusive, members-only sale in October
Lowe's Kicks Off First MyLowe's Rewards Shopping Event
Lowe's is hosting its first shopping event for members of its MyLowe's Rewards loyalty program, running from October 10 to October 16. During this event, customers can enjoy up to 40% off select items across categories, including appliances, kitchen and bath, paint, home decor, holiday, and tool storage.
The MyLowe's Rewards program is a free, tiered rewards system for Lowe's customers. Members earn points on eligible purchases, which convert into MyLowe's Money discounts redeemable on future purchases. The program has three membership tiers—Bronze Key, Silver Key, and Gold Key—each unlocking increased benefits and faster point earning as customers shop more annually.
Members earn points on every eligible purchase. Bronze Key members earn 1 point per $1 spent, Silver Key members earn 1.25 points per $1, and Gold Key members earn 1.5 points per $1. There are also Point Boosters such as surveys or sharing preferences to earn extra points.
Earned points accumulate as MyLowe's Money, where 1,000 points equal $5 in-store or online credit. Points can be redeemed via the Lowe's app or website at checkout.
Depending on tier, members get free standard shipping either on purchases above $35 (Bronze) or with no minimum purchase (Silver and Gold). Members also gain access to member-only sales, exclusive discounts, and special events. Business Rewards members get an extended return period up to 365 days vs. the standard 90 days for regular customers.
The Lowe's mobile app allows easy account management, tracking points, redeeming rewards, accessing coupons, and scanning Member ID in-store. New members receive a $5 off $50 coupon valid for one month via the app Wallet tab.
Holding the MyLowe's Rewards Credit Card grants automatic Silver Key status and a consistent 5% discount on eligible purchases.
Lowe's is pleased with the response to its MyLowe's Rewards loyalty program and is seeing "a lot of great early adoption from customers." The company did not mention any changes or updates to its regular pricing or promotions outside of the MyLowe's Rewards week event.
Lowe's, which focuses on smaller pros, has seen better performance compared to Home Depot, which has more exposure to medium and larger pros. Other home improvement companies, such as Ace Hardware and Home Depot, have expanded their pro-focused loyalty programs.
In addition to the MyLowe's Rewards week event, Lowe's is offering $50 off all Whirlpool washer and dryer pairs during the event. The company did not provide specific details about any additional sales or promotions beyond the ones mentioned during the event.
Major retailers like Target, Walmart, Amazon, Best Buy, and now Lowe's are promoting major sales weeks ahead of the traditional start of the holiday shopping season in late November. Lowe's MyLowe's Rewards loyalty program was first launched in select markets in January and made available nationwide in March.
[1] Lowe's. (2021). MyLowe's Rewards. Retrieved from https://www.lowes.com/c/mylowes-rewards
[2] Zonda. (2021). Home Improvement Market Outlook. Retrieved from https://www.zondasystems.com/research/home-improvement-market-outlook/
[3] TD Cowen. (2021). Home Improvement Outlook. Retrieved from https://www.tdcowen.com/research/home-improvement-outlook
[4] Lowe's. (2021). MVP Pro Rewards. Retrieved from https://www.lowesforpros.com/content/lowesforpros/en/programs/mvp-pro-rewards.html
[5] Lowe's. (2021). MyLowe's Rewards Credit Card. Retrieved from https://www.lowes.com/c/mylowes-rewards-credit-card
- During the MyLowe's Rewards Shopping Event, customers can find deals on various categories such as appliances, home decor, and tool storage, even enjoying up to 40% off on select items.
- The war for customer loyalty in the home-and-garden markets is intensifying, with Lowe's offering AI-assisted shopping, business deals, and special events to attract and retain customers.
- If you're in the market for a new washer and dryer, Lowe's is offering $50 off all Whirlpool pairs during the MyLowe's Rewards week event, catering to both homeowners and small professionals.
- In the realm of lifestyle and shopping, major retailers like Target, Walmart, Amazon, Best Buy, and now Lowe's are pushing early holiday deals to entice customers and boost sales.
- To get the most out of your shopping experience at Lowe's, consider joining the MyLowe's Rewards program, earning points on eligible purchases and enjoying various benefits, such as free shipping and member-only sales, or opting for the MyLowe's Rewards Credit Card for an automatic 5% discount on eligible purchases.
