Local Storytelling, Artificial Intelligence, and Transactions Discussed with Artur Harutyunyan in an Exclusive Interview
In the vibrant and rapidly growing African iGaming market, Artur Harutyunyan, a tech-savvy entrepreneur, is making waves with his company, BetFounders. The company, founded by Harutyunyan, is dedicated to creating smart, scalable gaming solutions tailored to the unique needs of the African market.
Harutyunyan's journey began with studying Economics, but his passion for Technology, Business, and Digital Marketing led him to co-found BetFounders. Recognising the enormous potential in the African market, he entered the iGaming industry with a clear vision.
One of BetFounders' standout creations is the dynamic experience, Big Five. Inspired by the African continent's symbols and culture, Big Five is designed specifically for the African gaming market. The game, which uses AI models in its development, has demonstrated that players respond favourably to games that feel locally relevant and grounded in cultural context.
Localised storytelling and AI-driven engagement have been found to significantly improve player loyalty strategies in African iGaming markets. Big Five, with its success, underscores this point. The game's popularity can be attributed to its focus on jackpot slots, Hold & Win mechanics, 3×3 classic formats, and games with strong, frequent bonus triggers, which align with the preferences of African players.
Navigating the African market, however, presents unique challenges. Harutyunyan faces hurdles such as a lack of understanding of proper gaming websites, gaps in regulation, and unstable payment infrastructure. To tackle these challenges, Harutyunyan partners with local fintech providers to build a flexible payment layer that can adapt to each country's specific payment systems in Africa.
Harutyunyan's data-driven decision-making approach in gaming is shaped by his background in IT Management and Digital Marketing. Technologies like data analytics, AI, and automation are being leveraged by BetFounders to enhance gameplay and improve user experience. To succeed in Africa's iGaming landscape, game providers should focus on data optimisation, giving players a sense of control, and designing effective bonus mechanics.
In the future, BetFounders will continue to introduce players to a variety of game types, helping shape trends and creating a space for exploration. The company will also continue to explore how technology can help tell better stories and improve game design, while respecting local cultures and player feedback.
Harutyunyan's first hands-on experience was working on social games inspired by Armenian traditional games. This early exposure to the gaming industry has undoubtedly contributed to his success in the iGaming sector. With over 10 years of experience in the industry, Harutyunyan's leadership at BetFounders is shaping the future of iGaming in Africa.
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