Kendra Scott and Target team up for budget-friendly, stylish accessories!
Kendra Scott collaborates with Target for holiday season offerings
Get ready to bling out on a budget! Kendra Scott and Target have joined forces to release a line of jewelry and accessories that won't break the bank. Starting October 22, you can score some sparkly goodness online and in select Target stores, with prices starting at just $15, and most pieces coming in under $40.
This collaboration boasts over 200 exclusive pieces, including necklaces, rings, earrings, ring dishes, and jewelry storage—all rocking genuine stones, 14K gold over brass, and other quality metals. The best part? This ain't no one-time-only collection. Target and Kendra Scott plan to refresh the line multiple times each year, ensuring a fresh selection of items that stick around from season to season.
This partnership brings to mind Target's early "cheap-chic" days, evoking memories of their iconic collab with architect and product designer Michael Graves, which lasted a remarkable 15 years and produced over 2,000 exclusive products.
As holiday shopping season gears up, consumers will be on the prowl for affordable gifts, and what better way to spread holiday cheer than with some Kendra Scott bling? Kendra Scott's guiding mission of "Family, Fashion, and Philanthropy" perfectly aligns with the holiday spirit.
Founder and Chief Creative Officer Kendra Scott shared, "We're partnering with Target because they've got a major presence in our local communities, which matters most to us. Together, we're unveiling a quality, style-forward collection and celebrating both brands' shared commitment to our communities."
Kendra Scott's direct-to-consumer sales have been thriving through their 130 namesake stores and pop-up locations, as well as wholesale partners like Neiman Marcus, Nordstrom, Bloomingdale's, and over 850 specialty boutiques. But now they're hitting Target, baby!
In Target stores, Kendra Scott will have dedicated display areas online and offline. Expect to find branded and styled displays in the jewelry and accessories department, complete with styling mirrors. Target is lifting the veil for this collaboration, planning expanded Kendra Scott experiences at select stores in Edina, Minnesota, Katy, Texas, and the Austin Arboretum in Texas. These flagship locations will host in-store launch activations on October 22.
target Chief Merchandising Officer Jill Sando gushed, "Target is known for democratizing style, and I'm so stoked about how our strategic partnership with Kendra Scott furthers that legacy, making great design accessible to all."
So mark your calendars, folks—October 22 is the day to shine bright and shop Kendra Scott at Target!
For a sneak peek at some standout pieces from the collection, check out:
- Eva Pendant Necklace: A minimalist design featuring iridescent light peach illusion stones
- Mom Heart Pendant: A script-text heart pendant for layering or standalone wear
- Anna Gift Set: Includes two necklaces—a pendant and chain—for versatile styling
Stay tuned for updates as the collection continues to evolve!
- Kendra Scott's new line of jewelry with Target, starting at $15, aims to offer budget-friendly, stylish accessories, with over 200 exclusive pieces available from October 22.
- The new collection includes jewelry like necklaces, rings, earrings, ring dishes, and jewelry storage, all featuring genuine stones, 14K gold over brass, and other quality metals.
- Target and Kendra Scott plan to refresh the line multiple times each year, ensuring a fresh selection of items that stay in stock from season to season.
- The collaboration between Kendra Scott and Target brings to mind Target's early "cheap-chic" days, with the potential to last for years and produce hundreds of exclusive products.
- As holiday shopping season approaches, consumers can find affordable gift options with Kendra Scott's jewelry and accessories, aligning with the brand's guiding mission of "Family, Fashion, and Philanthropy."
- In addition to their existing sales channels, Kendra Scott will now be available in dedicated display areas online and offline at select Target stores, with expanded experiences at locations in Edina, Minnesota, Katy, Texas, and the Austin Arboretum in Texas.
- Target's Chief Merchandising Officer, Jill Sando, expressed excitement about the partnership between Kendra Scott and Target, reinforcing their commitment to making great design accessible to all.
