Holiday-goers in Germany cannot manage without it; it needs to be accessible everywhere
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A recent survey reveals that a significant number of German vacationers prioritize access to German television or streaming services while on holiday. The findings suggest that German TV remains an integral part of modern German culture and media consumption habits, even when away from home.
The survey, which polled over 46% of respondents, found that access to German television or streaming offers is considered important or very important by the majority. This underscores the importance of familiar programming for German vacationers, especially when traveling.
When it comes to watching German television while vacationing, traditional methods such as satellite and DVB-T2 reception are used less frequently. Instead, televisions are the most popular device for viewing German television on vacation, with around 47% of respondents opting for this method.
Smartphones and tablets are also popular devices for watching German television on vacation, with 37% and 32% of respondents using smartphones and tablets, respectively. Interestingly, campers and cruise vacationers are much less represented, with only 9% of those who watch German television.
The survey also found that 90% of vacationers who watch German television stay in classic accommodations like hotels or vacation apartments. This suggests that German TV consumption is widespread among vacationers, regardless of their accommodation type.
The consumption of German television among German vacationers is legally supported, with vacation homes being exempt from paying the German broadcasting license fee (Rundfunkbeitrag). This exemption can indicate that many vacationers still keep their services active or access German TV through other means while away.
The survey did not provide a direct statistic on the exact consumption frequency by vacationers. However, cultural trends and legal frameworks imply that watching German television is a common practice among German vacationers.
Streaming German TV online is becoming increasingly relevant, especially abroad, although this was not a direct finding from the survey. Around 13% of vacationers were found to use IPTV or streaming services for German television.
In conclusion, the survey findings suggest that German TV is popular among German vacationers, with widespread cable/satellite usage (90%) and strong public broadcasters. The most common TV reception methods are cable, satellite, and digital terrestrial broadcasts, and likely similar means are used by vacationers, possibly supplemented by online streaming. The survey did not provide a direct statistic on the exact consumption frequency by vacationers, but cultural trends and legal frameworks imply it is a common practice.
In contrast to the emphasis on German television, a shift towards outdoor-living and home-and-garden lifestyle is gaining traction among a growing number of German vacationers. This new trend is evident in the rising popularity of camping and exploring natural landscapes, which were favored by 41% of respondents who do not watch German television.
This shift towards outdoor-living and home-and-garden practices could be an attempt to create nostalgic memories that contrast with the modern media consumption habits, providing a unique lifestyle experience during vacation.
