Highlights Herbelin's Enduring Style, Uplifting the Elite Timepiece Sector in India, Thanks to Helios
On August 9, 2025, the city of Chennai played host to a unique and immersive event, "Helios x Herbelin: Brew O'Clock - A Coffee Rave with a French Soul". The event took place at Helios' flagship store in Pondy Bazaar, a testament to the brand's commitment to redefining the premium watch retail experience in India.
The one-of-a-kind event was a harmonious blend of Herbelin's French horological craftsmanship and French café culture. Guests were treated to a curated "Coffee Rave", where they savoured handcrafted French-style coffee prepared by a live barista, accompanied by a DJ-led ambient soundtrack. This combination echoed the refined, contemplative, and stylish sensibilities of Herbelin watch wearers.
Helios, India's leading multi-brand destination for timepieces, launched the event to allow consumers to deeply connect with Herbelin's French heritage, design philosophies, artistry, and cultural identity. The event was designed for Chennai's discerning tastemakers, offering them an opportunity to engage with the legacy, journey, and values that make each brand unique.
The event showcased the unveiling of Herbelin's bestseller timepieces, Luna and Newport. The Luna collection captures the essence of understated French chic and unveils feminine timepieces adorned with captivating reflections and a refined allure. On the other hand, the Newport collection is inspired by the nautical world and blends maritime design elements with the precision and sophistication of fine watchmaking.
Helios caters to the discerning taste of watch enthusiasts with an extensive portfolio of over 45 international brands. By celebrating the heritage, artistry, and design philosophies behind each timepiece, Helios is building an ecosystem where storytelling becomes central to the retail experience.
To explore the new Herbelin collection, visit your nearest Helios store or log on to www.helioswatchstore.com. Helios pioneers the integration of brick-and-mortar stores with assisted e-commerce, offering consumers the convenience of online shopping while maintaining the personal touch of in-store service. The brand also prioritizes consumer-centric policies such as same-day delivery, a 30-day exchange policy, and free battery replacement.
In summary, Helios sets itself apart in the Indian luxury watch market by transforming retail into an experiential ecosystem where storytelling, cultural immersion, and refined experiences take center stage, enhancing the appeal of brands like Herbelin to discerning Indian consumers. This event marked another step in Helios's mission to redefine the way international watch brands are experienced in India.
[1] Source: Helios Press Release, August 10, 2025.
- The immersive event, Helios x Herbelin: Brew O'Clock - A Coffee Rave with a French Soul, showcased a harmonious blend of Herbelin's French horological craftsmanship and French café culture, creating a unique fusion of style, artistry, and traditions in the field of fashion-and-beauty and lifestyle.
- The event, designed for Chennai's discerning tastemakers, offered them an opportunity to engage with the legacy, journey, and values that make each brand unique in the realm of general-news, including the unveiling of Herbelin's bestseller timepieces, Luna and Newport, which reflect the brand's commitment to design philosophies and cultural identity.
- Helios, a multi-brand destination for timepieces, aims to build an ecosystem where storytelling becomes central to the retail experience, as evident in their collaboration with Herbelin, merging entertainment and home-and-garden elements with the tradition of premium watch shopping.
- This event served as a testament to Helios's mission to redefine the way international watch brands are experienced in India, integrating brick-and-mortar stores with assisted e-commerce, allowing consumers to enjoy the convenience of online shopping while retaining the personal touch of in-store service, thus setting new standards for food-and-drink experiences within the premium watch retail landscape.
