Giant retailer XLutz initiates worldwide endeavor: Beyond the furniture store, into the global arena
In an exciting leap forward, furniture retail giant XXXLutz has launched a new advertising campaign, showcasing its products in engaging, immersive scenarios created using revolutionary LED volume studio technology.
The technology, which combines LED screens with in-studio filming, allows for the creation of dynamic, lifelike environments that can change in real-time. This setup involves giant LED walls surrounding the set, displaying real backgrounds and AI-generated worlds in sync with the camera's movement.
The campaign, themed around finding one's place in life and the beauty of finding home, features renowned German actor Matthias Schweighöfer on an adventurous journey through iconic settings. The spot ends with Matthias Schweighöfer arriving home on a sofa from XXXLutz.
This innovative approach offers several advantages. For instance, it enhances realism by allowing for dynamic environments and reducing post-production work. It also provides flexibility and cost-effectiveness by simulating various locations in a single studio setup and controlling weather and time conditions. Moreover, it offers creative freedom, allowing for unique and imaginative settings that might be difficult or impossible to achieve in real life.
In Germany, the group operates 57 XXXLutz furniture stores and 50 mömax trend furniture stores. The XXXLutz Group, which has grown over 80 years of existence to become one of the largest furniture retailers in the world, operates over 400 furniture stores in 14 European countries. With over 12,000 employees contributing to its success in Germany alone, the group had an annual turnover of 6.4 billion euros in 2019.
Christian Rechmann, Managing Director of For Sale, the independent agency managing the XXXLutz furniture stores, praised the campaign, stating that it transfers the XXXLutz brand into a new storytelling world. The creative direction for the campaign was by For Sale, and production was handled by Factory Vienna.
Konrad Nill, Marketing Director of XXXLutz, praised the cooperation, calling the results emotional and surprising. The new spots for XXXLutz are now airing on major TV stations, online, and in social media, accompanied by POS materials, print ads, and digital out-of-home flights.
With this innovative advertising campaign, XXXLutz continues to push the boundaries of furniture retail, offering customers an immersive and engaging shopping experience that reflects the beauty and comfort of finding a home.
The innovative technology used in the advertising campaign, which combines LED screens with in-studio filming, not only simulates various locations within a single setup but also creates dynamic, lifelike environments that cater to fashion-and-beauty, home-and-garden, and technology enthusiasts alike. The campaign, themed around finding one's place in life and the beauty of finding a home, showcases the lifestyle offered by XXXLutz furniture, culminating in a scenesetting where renowned German actor Matthias Schweighöfer, on an adventurous journey, finds his place on a sofa from XXXLutz.
