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Revamped Rewe Discounter - Penny's Exciting Reinvention!
Brace yourself for a plethora of changes coming to Penny, the Rewe discount shop, starting May 8, 2025. Shedding its old identity, the store rebrands from "Penny Markt" to simply "Penny", promising a more sleek and modern shopping experience.
A Fresh, Modern Look
April saw a sneak peek of the revamped stores in Vienna and Upper Austria, offering a glimpse of the new logo and a significant facelift. The renovations focused on creating a modern shopping environment, boasting well-organized shelves, appealing product presentations, and a clean, inviting ambiance. Penny Austria's spokesperson, Kai Pataky, shared that over 2,000 carefully selected products await customers.
The brand slogan has also received an upgrade, moving from "First to Penny" to a more engaging and local touch—"Da schau her."
Recycle for a Good Cause
This rebranding isn't just changing the look; it's also making a difference in the community. Starting May 8, deposit donations allow customers to contribute the refund value from the deposit machine to the Penny Family Aid Fund, "Families in Need". The collected donations go to the Austrian Red Cross to aid numerous families across Austria. Kai Pataky expressed joy about this opportunity, stating, "Every contribution matters, and together we can make a substantial impact."
Exciting Promotions and Offers
The fun doesn't stop there! From May 8 to May 10, 2025, customers can participate in a lucky draw by making a purchase of up to €250 in any Austrian Penny store. The random drawing could potentially result in winning the entire purchase, absolutely free!
In addition, from May 8 to May 14, users of the Penny app and newsletter subscribers can claim a €5 voucher on purchases worth €50 or more.
(our website, ST)
So, gear up for an exciting, fresh, and luxurious shopping experience with Penny! Embrace the change and make the most of the thrilling offers and promotions coming your way.
- The discounter, Penny, will unveil a modernized look with a new logo and renovated stores on May 8, 2025, as part of its relaunch.
- Vienna and Upper Austria locations have already showcased the new, sleek, and well-organized shopping environment that Penny promises, with over 2,000 carefully selected products available.
- In a community-oriented effort, customers can now recycle their bottles and cans at Penny starting May 8, donating the refund value to the Penny Family Aid Fund, "Families in Need."
- To celebrate the relaunch, Penny is offering exciting promotions, such as a free purchase draw for purchases up to €250 from May 8 to May 10, and a €5 voucher for app and newsletter subscribers on purchases worth €50 or more from May 8 to May 14.
