Fred Meyer and Divert Expand Organics-Recycling Program in the Pacific Northwest
Fred Meyer increases organic waste recycling, now available in all stores across the Pacific Northwest.
Fred Meyer, a subsidiary of The Kroger Co., has expanded its organics-recycling program with Divert Inc. across its entire store footprint in the Pacific Northwest. This strategic collaboration aims to reduce food waste, enhance sustainability, and support local communities.
More than 33,000 Fred Meyer associates serve customers in Alaska, Idaho, Oregon, and Washington state. The program is now implemented in all 105 Fred Meyer grocery stores in Washington state and Oregon.
Reducing Food Waste and Supporting Local Communities
With Divert's data, Fred Meyer can identify patterns in unsold inventory, optimize ordering, and improve donation opportunities to feed more people in need. The program uses Divert's proprietary process to prevent unsold food from going to the landfill while keeping microplastics out of the soil.
The expanded program aims to prevent food waste and reduce the amount of unsold food products reaching landfills. By redirecting unsold food from landfills to those in need, the collaboration not only supports local communities but also contributes to the fight against food insecurity.
Enhancing Sustainability and Operational Efficiencies
The program is expected to significantly impact food waste and sustainability in the region. By collecting data from grocery stores to track sales and waste, Divert helps Fred Meyer improve ordering efficiency, reducing overbuying and subsequent waste.
The program enhances operational efficiencies, leading to meaningful cost and time savings for Fred Meyer. By reducing waste and improving inventory management, stores can operate more sustainably.
Regional Impact and Future Prospects
The wider reach of the program increases the potential for waste reduction and sustainability across the Pacific Northwest. The integration of Divert's food-recycling technology into Fred Meyer stores is seen as a significant step forward in Fred Meyer's journey towards a more sustainable future.
In 2024, the program prevented more than 5.4 million pounds of unsold food products from landfills. Fred Meyer's commitment to sustainability and ending food waste is evident in these impressive figures.
Kroger, Fred Meyer's parent company, serves more than 11 million customers daily through a digital shopping experience and retail food stores under various banner names. As a leader in the industry, Kroger continues to make strides in sustainability and waste reduction initiatives.
The expanded collaboration between Fred Meyer and Divert aims to bring increased visibility to each store, unlocking new opportunities for waste prevention and food donations. This collaboration is a testament to the companies' commitment to reducing food waste, enhancing sustainability, and supporting local communities.
[1] Data sourced from Divert Inc. and Fred Meyer.
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By incorporating Divert's food-recycling technology into their stores, Fred Meyer and Divert's expanded collaboration promotes a sustainable lifestyle, reducing food waste and championing sustainable living. This initiative not only includes food-and-drink but also extends to home-and-garden sectors, as proper waste management practices contribute to a greener environment.
