Fashion label Universal Standard expands its portfolio by purchasing the plus-size brand Henning.
In the world of fashion, size-inclusive brands are making significant strides, marked by growth, innovation, and some challenges. The recent landscape is marked by key acquisitions, collaborations, and an increasing focus on true inclusivity and sustainability.
Key Size-Inclusive Brands and Their Status
- Universal Standard continues to lead the way in true size inclusivity, offering sizes 00-40 with garments designed from a size 18 base. The brand is celebrated for its quality, capsule wardrobe approach, and customer-friendly services like their Fit Liberty exchange program.
- Henning, known previously for high-end inclusive basics, seems less prominently featured in recent news, possibly indicating slower growth or less publicized activity.
- Eloquii remains a key player in the plus-size market, offering stylish, trendy clothing primarily for sizes 14-28.
- 11 Honoré specialises in luxury designer plus-size fashion, bridging the gap between high fashion and size inclusivity. Although no direct 2025 updates were found, the luxury plus-size segment is growing amid general industry inclusion trends.
- M.M. LaFleur targets professional women with inclusive size ranges and an emphasis on workwear, although recent specific activity is not detailed in the current data.
- Loft and Old Navy are notable mainstream retailers expanding their inclusive sizing ranges, with Old Navy frequently recognised for affordable size-inclusive options and Loft incorporating more extended sizes. Both also push toward sustainability and inclusive marketing.
Recent Acquisitions and Collaborations
- The industry has seen numerous partnerships focusing on adaptive and inclusive fashion, such as collaborations with models representing disabilities (e.g., Jillian Mercado, Aaron Philip), and integration of accessibility features. However, no explicit acquisitions or mergers involving these specific brands were mentioned in the available 2025 data.
- Brands like ZARA, ASOS, and Balenciaga launched permanent adaptive collections in 2025, reflecting luxury and fast-fashion entry into accessible and inclusive lines, which indirectly pressures size-inclusive brands to innovate and collaborate.
Challenges Faced
- A major challenge remains the lack of truly sustainable plus-size fashion options. There is a scarcity of ethical, well-fitting, plus-size clothes, often forcing consumers to choose between fit and sustainability.
- Consumers still face limited regional availability and higher price points for inclusive sustainable fashion, with a need for broader access both online and offline.
- Accessibility goes beyond sizing, encompassing adaptive features, practical website tools, and inclusive runway practices—areas seeing positive development but still evolving.
Industry Trends Supporting Size-Inclusive Fashion
- The plus-size bras market is expected to grow robustly, reaching USD 20.5 billion by 2033, reflecting a broader demand within intimate apparel and size-inclusive segments.
- Consumer empowerment through social media advocacy, wallet-voting for brands practicing ethical and inclusive production, and embracing circular fashion (resale, thrifting) also shape the market dynamics.
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