Examples of Restaurant Menu Website Designs and Strategies to Replicate Them
Transform your restaurant's digital menu with this in-depth guide!
A well-designed online menu plays a crucial role in capturing your dining audience's attention, just like a chef's presentation puts an artistic spin on a dish. Here's a breakdown of the art and techniques involved in restaurant menu website design:
Why does restaurant menu website design matter?
Your online menu acts as your digital welcome mat, instantly shaping a potential diner's online experience. In this section, we'll explore why good design is vital for your restaurant's success.
Craft a strong first impression
Within seconds of landing on your menu page, visitors form opinions about your restaurant. A neat and tidy design indicates attention to detail and quality—a messy layout may drive customers away.
Prioritize smooth user experience
Beyond appearance, your menu website should be easy to navigate and use. Customers should find it effortless to browse your offerings, view prices, and place their orders.
Boost your sales
Creating an efficient and visually appealing menu can significantly increase revenue. Emphasize your specialties, have a clear call-to-action, and make checking out a breeze to encourage more orders or visits.
Express your brand identity
Your restaurant is unique, and your online menu should showcase that personality with a menu that matches your style—be it chic or casual.
Now that we've covered the importance of good restaurant menu website design, let's delve into five highly effective design examples and how you can create similar results for your own restaurant.
5 restaurant menu website design inspiration
As we explore these designs, we'll point out their key elements and share tips on replicating them using Orderable, a tool designed to streamline the online ordering process for restaurants.
Discovering Orderable—the secret weapon for better online ordering
Orderable is a tool tailored for restaurants seeking to elevate their online ordering experience. With more dining decisions being made online, having a platform like Orderable can make all the difference. It provides:
- Customizable menu layouts
- Clear product labels
- Dynamic customization options
- Essential allergen and nutritional data
- Cross-selling capabilities
- Streamlined checkout
Getting started with Orderable
Orderable is a user-friendly WordPress plugin that integrates seamlessly with your restaurant website. Add your dishes, create your restaurant menu, customize your delivery schedule, and manage orders with absolute ease.
Design example 1: Tom | Curry on My Mind
Tom | Curry on My Mind is a popular Indian restaurant that delivers eye-catching visuals and diverse menu options.
Key design elements
- Clear labels, making it easy to navigate the menu
- Easy-to-read fonts and sizes
- Appetizing food photography
- Highlighting special Promotions section with vibrant colors
Why these work
A user-friendly layout helps customers quickly find what they want, while clear labels and large, appetizing food photos entice customers to explore new dishes.
How to achieve this with Orderable
With Orderable, you can customize your menu's layout and color options to create a cohesive design that matches your brand. Use customizable product labels to highlight sale items or dietary options, and optimize your photography to capture your dishes' best angles.
Design example 2: Fettes Farm
Fettes Farm is a modern, upscale farm-to-table restaurant known for its focus on fresh ingredients.
Key design elements
- Minimalistic design, promoting a clean and uncluttered look
- Eye-catching fullscreen sliders
- High-quality food photography, showcasing the restaurant's focus on presentation
- "Our Farm" section, sharing the story behind the ingredients
Why these work
The minimalist design enhances the focus on the food and story behind the ingredients. High-quality photography highlights the details of each dish, encouraging customers to embrace the restaurant's farm-to-table philosophy.
How to achieve this with Orderable
Create a minimalist design using Orderable's customization options. Opt for a clean, uncluttered layout. Make your dish photography stand out by using crisp, high-quality images. Highlight the story behind your ingredients by including information about local partners or farmers.
Design example 3: The Brick Barbecue & Pizzeria
The Brick Barbecue & Pizzeria is a rustic American barbecue and pizza restaurant with a relaxed and inviting atmosphere.
Key design elements
- Earthy color palette, reflecting the restaurant's rustic, homemade vibe
- Retro images and graphics, creating a nostalgic feel
- Simple navigation, making it easy for customers to find their favorite dishes
Why these work
The warm, rustic color palette and retro graphics help build a connection between customers and the locally-owned restaurant. The simple navigation makes it easy for customers to order their favorites or discover new dishes.
How to achieve this with Orderable
Using Orderable, you can create an inviting, rustic design with an earthy color palette and retro graphics. Make your navigation simple and straightforward, using clear labels for each menu section.
Design example 4: The Latin Kitchen
The Latin Kitchen is a vibrant, colorful restaurant specializing in Latin American cuisine.
Key design elements
- Rich, bold colors reflecting the restaurant's Latin American roots
- Festive, party-like atmosphere
- Cultural designs and graphics integrated throughout the menu
Why these work
Bold, colorful designs and vibrant graphics help create an energetic, lively atmosphere. The cultural designs showcase the restaurant's connection to its Latin American roots, appealing to customers who love trying new, authentic flavors.
How to achieve this with Orderable
Place a focus on rich, bold colors in your menu's design. Incorporate festive, Latino-themed graphics and designs throughout the menu. Use high-quality photography to showcase the authenticity of your dishes.
Design example 5: The Craft Quiche
The Craft Quiche is a modern quiche eatery that showcases exquisite flavors and unique ingredients.
Key design elements
- Sleek, minimalistic design with elegant typography
- High-quality food photography
- Limited menu options, focusing on specialty dishes
Why these work
Minimalistic design showcases the elegance of each dish, drawing customers in with high-quality food photography. A limited menu highlights the restaurant's focus on quality and unique flavors.
How to achieve this with Orderable
Opt for a sleek, minimalistic design with elegant typography. Use high-quality photography to showcase the artistry of each dish. Offer a limited menu with your most popular or signature dishes.
By studying these designs and incorporating these strategies into your menu design, you can create an online ordering experience that encourages customers to not only order from your restaurant but rave about their experience.
- To complement your restaurant's online ordering system, consider implementing cross-selling strategies, like suggesting a refreshing drink alongside a customer's food choice, contributing to a higher sales volume.
- To enrich customers' lives beyond dining, expand your restaurant's digital presence by offering lifestyle tips or home-and-garden advice related to food-and-drink, enhancing brand loyalty and establishing your restaurant as a trusted source for more than just meals.
- To drive online engagement and convenience, incorporate food delivery options seamlessly within your website, making dining choices and receiving meals a simple, enjoyable experience for your customers, regardless of their location.
