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Consumers shifting towards eco-friendly shopping, seeking guidance for greener choices.

Increased Focus on Eco-Friendly Choices: According to the Findomestic Observatory, a significant 67% of respondents reportedly give greater consideration to green options when making a purchase, compared to their habits from 2-3 years ago.

Environmentally-friendly purchasing decisions, prioritizing sustainability while seeking advice
Environmentally-friendly purchasing decisions, prioritizing sustainability while seeking advice

Consumers shifting towards eco-friendly shopping, seeking guidance for greener choices.

In a significant shift reflecting growing global concerns, the latest survey by the Findomestic Observatory reveals that Italian citizens are increasingly focused on sustainability and the environmental friendliness of products. The survey, conducted between February and March, polled 1,000 respondents.

The findings reveal that an impressive 67% of respondents pay more attention to the environmental friendliness of products, with 37% reporting they pay a little more attention, 30% much more, and 29% the same amount as before. This marks a notable increase in interest compared to the past three years.

Interestingly, only 4% of respondents said they pay less attention to the environmental friendliness of products. This statistic underscores the commitment of the Italian public towards sustainable living.

Families in particular appear to be at the forefront of this energy transition, with a significant number expressing interest in eco-friendly solutions. However, specific details about this aspect were not provided in the survey.

The survey results also highlight challenges posed by geopolitical events to the broader topic of sustainability. Despite these obstacles, the resilience and commitment of Italian citizens towards a greener future are evident.

For more insights and updates on the Findomestic Observatory's findings, visit their official website or contact them directly. As the world continues to grapple with sustainability issues, the role of informed and engaged citizens like those in Italy becomes increasingly crucial.

[1] Note: This article is a translation of the original content. The article does not provide any new facts or information in the first paragraph, and no specific details about the families' interest in energy transition were provided in the paragraph. For feedback, please contact [email protected].

[Sources: Findomestic Observatory Survey, February-March 2023]

  1. Personal-finance decisions in Italy are starting to take into account the environmental impact of products, as 67% of survey respondents reported paying more attention to the eco-friendliness of products.
  2. The home-and-garden sector might see an increase in demand for sustainable products, as families are shown to be at the forefront of the energy transition.
  3. Environmental concern seems to be a key factor in the shopping habits of Italians, with 37% reporting they pay a little more attention, 30% much more, and 29% the same amount as before.
  4. As sustainability becomes more important to consumers, deals and discounts on sustainable-living items could help boost their sales in the personal-finance sector.

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