Companies in the cosmetics packaging industry must modernize their approaches to cater to the increasing expectations of environmentally conscious consumers.
In the ever-evolving world of cosmetics, a significant shift towards sustainable packaging is underway. Companies are increasingly opting for biodegradable materials such as sustainably sourced cards, papers, and bioplastics.
This move towards eco-friendliness is not just a passing fad. In the European Union, strict criteria must be met for a product to be labelled as biodegradable, with at least 90% decomposition into particles passing through a 2×2 mm sieve.
One company leading the charge for sustainable product development is Provital. Their focus is on creating actives suitable for solid, waterless, or other eco formats, helping beauty brands and cosmetics packaging suppliers to create sustainable products. Provital's approach to product development is rooted in sustainability, aiming to inspire the sector to create products that care for the planet.
The trend towards sustainable packaging is not only driven by consumer demand but also by regulatory requirements. In 2017, many jurisdictions banned microbeads, and the ban has since been extended to microplastics. Sustainability has become a legal requirement in the industry.
Mintel's 2030 Packaging Trend Report predicts that package manufacturers who develop and commercialize environmentally responsible packaging based on scientific research will get ahead. Solid formats, which accounted for 0.8% of ethical and environmental skincare NPD in 2019, up from 0.3% in 2018, are a growing area of interest. Going completely packaging-free is another trend, with brands offering solid body and hair care products.
Refills are an appealing approach in sustainable packaging, with consumers being encouraged to bring their own jars for beauty retail. Last year, 38% of British consumers increased the number of eco-friendly products they bought, indicating a strong consumer preference for sustainable options.
Notable brands in the cosmetics industry, such as L'Oréal, Unilever, and Estée Lauder, have developed and are currently advancing eco-friendly packaging innovations. Provital, a company that participates in several schemes to ensure sustainability, including the Nagoya Protocol and COSMOS organic certification, is at the forefront of this movement. Their participation in these schemes ensures every aspect of their supply chain is sustainable.
The upward trend of consumers buying eco-friendly products is set to continue, presenting a key opportunity for cosmetics packaging suppliers. Brands have started focusing on reducing plastic use throughout the supply chain, making the shift towards sustainability a crucial aspect of their business strategy. As the industry continues to evolve, it's clear that sustainability will remain a key focus area for cosmetics brands and packaging suppliers alike.
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