New culinary mastermind for the Munich Hofbräuhaus announced - Change in leadership at Munich's Hofbräuhaus
After a successful 25-year tenure, Michael Möller is stepping down as the director of Munich's famed Hofbräuhaus at the end of the year, paving the way for a new era of leadership. Dr. Jörg Lehmann, a seasoned executive with extensive experience in the German brewing industry, has been appointed as the new CEO of the world-renowned brewery, effective from July 2025.
Hofbräuhaus, one of Germany's most famous tourist attractions in Munich, is a state-owned brewery that shares a historical connection with the CSU, the sister party of the governing Christian Social Union in Bavaria. The brewery, which was founded in 1589, has branches on three continents, making it the world's most famous tavern.
Dr. Lehmann, recognised for his seasoned leadership in the brewing industry, brings a wealth of executive experience from major German breweries such as Paulaner and Kulmbach. His appointment marks his return to lead the historic Hofbräuhaus, a brewery more widely known internationally than most other German breweries.
As CEO, Dr. Lehmann will be responsible for steering Hofbräuhaus Munich through current market demands and expanding its appeal in both the domestic and international markets. His leadership is anticipated to reinforce the brewery’s legacy while driving innovation and growth in brewery operations and tourism.
Hofbräuhaus, despite being considered small by global standards, boasts an impressive annual beer production of 353,278 hectoliters. The Hofbräuzelt tent at the Oktoberfest is particularly popular among international visitors, contributing significantly to the brewery's popularity.
While specific details about Dr. Lehmann's strategies and initiatives remain undisclosed, his return with extensive executive brewery experience suggests a focus on sustaining Hofbräuhaus’s reputation and expanding its economic and cultural impact within the brewery and tourism industries.
The Hofbräuhaus is not just a brewery; it is a vital cultural landmark. Under Dr. Lehmann's management, it is likely to continue strengthening its influence on Munich’s brewery tradition and tourist attraction status.
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In his new role as CEO of Hofbräuhaus, Dr. Lehmann is anticipated to encourage innovation and growth in the brewery's operations, aiming to expand its influence beyond the borders of Munich and solidifying its place as a global cultural landmark. As the new era unfolds, it is possible that Dr. Lehmann's leadership will bring changes to the lifestyle, food-and-drink, and home-and-garden experiences within the brewery, attracting a broader community to support the steel industry, mining, and manufacturing sectors through increased tourism.
