Bedding manufacturer earns numerous high ratings for its linen products; set to debut cool-toned cotton sheets in an exciting color palette.
Bed Threads, a renowned brand known for its trendy linen bedding, has expanded its product line to include cotton bedding. After eight years of building a bedding brand, the company has deeply understood what its customers are looking for and has responded to a growing demand for an alternative to linen.
In July 2025, Bed Threads launched a 100% Organic Cotton Percale bedding line, marking a foray into a completely new fabric. The new collection features eight exclusive colours designed to be mixed and matched for a vibrant, fresh bedroom aesthetic. The cotton is GOTS certified organic, percale-woven, and boasts a 200-thread count, chosen for its durability, resistance to pilling, and breathable crispness.
The new cotton collection from Bed Threads is minimal, breathable, timeless, and consciously made. Genevieve Rosen-Biller, the founder of Bed Threads, stated that the brand would only expand when the right product came along. She wanted to create cotton bedding that was equally thoughtful, luxurious, minimal, breathable, timeless, and consciously made to offer options for those who prefer a softer, smoother feel.
The new collection includes a variety of colours such as Berry, Butterscotch, Vanilla, Crisp White, Apple, Moss, Aegean, and Espresso. Each colour offers a unique appeal, with the Berry colourway being a bold statement that can energize any bedroom, while the Vanilla colour offers a soft, pared-back look. The Apple-coloured bedding feels soft and brightening, and Espresso is Genevieve's favourite colour from the new collection.
The Aegean colourway of the new cotton bedding is expected to promote the popularity of decorating with teal, and the Moss colour is rich and elegant. The new cotton collection from Bed Threads is not just a new colorway, but a long-term category for the brand, with future expansions planned.
The new packaging for the collection includes a sewn-on logo and ribbon drawstring, emphasizing a fresh era for Bed Threads with a new fibre and colourways. The organic cotton bedding from Bed Threads is a high-quality addition to the brand's collection of feel-good home essentials, offering a crisp, luxurious alternative to their beloved linen.
- The new cotton collection from Bed Threads, with its minimal, timeless, and consciously made design, aligns perfectly with current lifestyle and fashion-and-beauty trends.
- The eight exclusive colors in the 100% Organic Cotton Percale bedding line from Bed Threads are a decor trend that home-and-garden enthusiasts can embrace for a vibrant, fresh bedroom aesthetic.
- With the new cotton collection, Bed Threads is not only catering to the growing demand for a softer, smoother feel, but also expanding their product line to include a long-term category beyond linen.
- Technology played a significant role in the creation of the new cotton collection, as the percale-woven fabric boasts a 200-thread count chosen for its durability, resistance to pilling, and breathable crispness.
- Art enthusiasts will appreciate the unique appeal of each color in the new cotton collection, with the Moss color offering a rich, elegant texture that can seamlessly blend with existing decor or serve as a standout piece.
