Articles accompanying Chapter 87
Bagués-Masriera: A Timeless Blend of Art Nouveau and Modern Jewelry
Bagués-Masriera, a renowned Spanish jewelry company, has a rich history that spans over two centuries. Originating in Barcelona in 1839 with the first Masriera establishment, the firm has since passed through generations, maintaining its family tradition.
The name Masriera is synonymous with Art Nouveau jewelry, thanks to the revolutionary designs of Lluís Masriera. His creations, full of fantasy and whimsy inspired by nature, were inscribed in the Modernism movement. In 1917, Narcís and Amadeu Bagués established their workshop and jewelry store Bagués in Barcelona, turning their firm into the emblem of the city's jewelry scene.
In 1985, the union of both firms, Bagués and Masriera, took place. Since then, Bagués-Masriera has positioned itself as a reference in the art of enamel and the techniques of plique-à-jour and base-taille. The company's modernist tradition is represented through the Masriera line, while the Bagués line focuses on more current designs to appeal to new generations.
In 2012, Bagués presented two collections: Danza Bagués and Collage. The Danza Bagués collection pays homage to the cinematics of dance, while the Collage collection is a tribute to the technique of fired enamel. The floral iconography in the Masriera collection is inspired by the relationship between nature and human optics.
The company's modernist jewelry collection welcomed 2012, and its pieces have since become collector's items. They can be found in jewelry stores in the United States and Russia. In Italy, the company has a supplier who works for some of the most exclusive brands in the world.
Bagués-Masriera divides its production between Barcelona and Italy. The company is currently led by Joan Oliveras Bagués, who has been the CEO since the fusion. Under his leadership, the firm has maintained its commitment to quality and innovation, earning it a place in prestigious auctions, such as the one held at Christie's.
The union of Bagués and Masriera has created a unique blend of tradition and modernity, making Bagués-Masriera a jeweler that stands the test of time.
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