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An Estonian oat beverage clinches an accolade in Dubai

In Dubai's Gulfood 2024 international food expo, plant-based beverage manufacturer Yook clinched the first place in the health products sector.

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Yook, an Estonian producer of oat drinks, scored the first place in the health products division at...
Yook, an Estonian producer of oat drinks, scored the first place in the health products division at the Gulfood 2024 global food trade fair in Dubai.

Celebrating Yook's Triumph and Global Expansion Plans for Delicious, Sustainable Oat Drinks 🌱🥛

An Estonian oat beverage clinches an accolade in Dubai

Get ready to cheer for Yook, the Estonian oat drink champion! This trailblazing company has won big at the prestigious Gulfood 2024 International Food Expo in Dubai, taking home top honors in the health products category.

Just a week after opening the first oat drink factory in the Baltics, located in the quaint town of Türi, Yook launched three unique oat-based drinks infused with different flavors and various nutritional boosts. With an emphasis on organic whole grain oats and no compromise on taste or quality, Yook's oat drinks promise a slew of delicious options for health-conscious consumers.

When asked about her pride and excitement, Katre Kõvask, the company's CEO, couldn't hide her joy. "Yook has snagged the Gulfood Innovation Award, often considered the Oscar of the food world. We're ecstatic to keep Yook and Estonian cuisine in the limelight and promote it globally," she beamed.

Setting Sights on Western Europe and Asia

With a production capacity of 20 million liters per year, Yook is poised to quench the thirst for their award-winning oat drinks in more parts of the world. The products will first hit shelves, cafes, and restaurants in Estonia before setting their sights on larger markets, including South Korea, Vietnam, Japan, Singapore, Indonesia, and Western Europe.

"Asia, especially South Korea, Vietnam, and Japan, and also Singapore and Indonesia, are high on our radar. The Gulf states are also a focus, and let's not forget about tapping into market opportunities in Western Europe. But it's essential to start at home, and today, we're proudly on the shelves in Estonia. Latvia and Lithuania will soon follow," Kõvask stated confidently.

A Global Team of Estonian Innovators

Under the wing of the Estonian Business and Innovation Agency, an impressive roster of 18 Estonian companies, including Yook, descended upon the Gulfood event in Dubai. This joint effort showcases the incredible talent and potential of Estonian businesses, with Yook standing tall alongside notable names such as Balsnack International Holding, Saku Õlletehas, and Vegestar.

Sustainability and Quality: The Yook Advantage

In an increasingly health-conscious world, Yook's dedication to quality, sustainability, and innovation puts them at the forefront of the oat milk revolution. By reducing greenhouse gas emissions through alternative dairy options and utilizing organic whole grain oats, Yook is not only appealing to consumers but also making a positive impact on the environment. This winning combination of great taste, thoughtful sustainability, and award-winning quality is sure to propel Yook to even greater heights in the global market.

  1. The Estonian business Yook, the oat drink champion, is planning to expand globally, setting their sights on Western Europe and Asia.
  2. Yook's oat drinks are infused with various flavors, nutritional boosts, and made with organic whole grain oats, promising a range of delicious options for health-conscious consumers.
  3. Under the support of the Estonian Business and Innovation Agency, Yook showcased their innovative products at the Gulfood event in Dubai, alongside other notable Estonian companies like Balsnack International Holding, Saku Õlletehas, and Vegestar.
  4. In 2024, Yook opened the first oat drink factory in the Baltics, located in Türi, and launched three unique oat-based drinks at the same time, winning the Gulfood Innovation Award.
  5. With a production capacity of 20 million liters per year, Yook is aiming to quench the thirst for their award-winning oat drinks in more parts of the world, starting from Estonia and eventually expanding to markets like South Korea, Vietnam, Japan, Singapore, Indonesia, and Western Europe.
  6. Katre Kõvask, the CEO of Yook, expressed excitement about promoting Estonian cuisine globally, stating that "Latvia and Lithuania will soon follow" after launching in Estonia.
  7. In the realm of fashion-and-beauty, food-and-drink, and home-and-garden, as well as healthy-cooking, Yook's dedication to quality, sustainability, and innovation puts them at the forefront of creating a positive impact on both consumer's lifestyles and the environment.

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